Jordan has excelled herself in the fashion stakes by launching her new novel dressed as a larger-than-life angel, according to reports.

The glamour model and mum-of-two drew up outside Selfridges in Oxford Street in a horse-drawn carriage sporting a short white dress and a pair of giant feathered wings, much to the amusement of passers-by.

Her outfit was a reference to the hopefully ironic title of her new book 'Angel' which she was promoting at the store.

"Jordan looked absolutely hilarious. How can anyone take that girl seriously?" a passer-by told the Mirror.

The novel, penned under her real name Katie Price, is not her only effort in the literary world - two previous autobiographies written by the model made it onto the bestseller lists and stayed there for some months.

Jordan isn't going to stop there as she told ITV.com, "I'm gonna do some children's books and another novel to add on to this. I'm also doing a film to my books as well. You name it, its happening but I'm really happy and enjoying it."