Watch – the channel that’s made for sharing - will let the kids take control in its new tea-time commission, Tarrant Lets the Kids Loose (8x60’). Presented by Tiswas entertainer and Who Wants to be Millionaire host Chris Tarrant, the eight-part series gives three- to six-year-olds the green light to fulfil their greatest ambitions in the adult world; whether running a photographic studio, a radio station or an ice-cream van!

Chris Tarrant said of the new series - "They say never work with kids or animals. But you know what? They’re wrong! Kids are funny, magical and always surprising. What parent hasn’t told an anecdote about the funny things their children say? This show totally captures the spirit and the inherent comedy of children – it’s the kind of family entertainment I love".

Each child’s task is created with parents, creating dream challenges designed to give the little ones a taste of independence, and letting them achieve things they never knew they could. And with the innocence of youth, each child’s response to their position of authority is completely unpredictable and utterly charming. It’s only when the children sit in the live studio audience with their families that they realise that their surreal, fantastical day was actually part of the show.

Building Watch’s entertainment strategy, Tarrant Lets the Kids Loose has been commissioned by UKTV’s Lisa Perrin, director of commissioning, entertainment and ordered by director of entertainment, Christian Drobnyk and Watch channel head, Paul Moreton. Tarrant Lets the Kids Loose is produced by North One TV, an All 3 Media company.

Watch was launched by the UKTV network in October 2008 and is now the 4th largest pay-only entertainment channel in Sky homes, behind only Sky 1, G.O.L.D. and Living. The channel continues to build its viewership, with a 14% growth in average daily viewers in 2009, compared to 2008.

Tarrant Lets the Kids Loose begins filming in front of a live studio audience in July and will premiere on Watch in October 2009.