Dave re-orders Red Bull X-Fighters series with new as-live finale
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Dave, the home of witty banter, has re-ordered its first branded content partnership, Red Bull X-Fighters 2008, for a second year. This new series will follow the Red Bull X-Fighters World Tour 2009 around the globe, culminating in London with a high-octane final which will be broadcast as-live on Dave – a first for the channel.
Ordered by Dave’s Channel Head, Steve North, this deal was put together by UKTV’s Head of Commercial Partnerships, Sally Quick. Premiering weekly from 28th July 2009 exclusively on Dave, Red Bull X-Fighters 2009 will again be produced by UMTV. James Milnes will series produce the five 4 x 60’ and 1 x 120’ shows, with UKTV’s Tess Cuming, Joff Powell and UMTV’s Chris Gillett as executive producers.
UKTV’s Sally Quick, says, “We are delighted to be working with Red Bull for a second year on this fantastically entertaining series. They really understand what makes great content and share massive brand synergy with Dave, so it’s no surprise that so many 16-34 year old men tuned in to watch last year.”
Dave’s Steve North, comments, “This show has everything you could want from a primetime entertainment format: breathtaking stunts, high-pressure competition, glamorous locations, and above all, witty banter. By re-ordering this series for a second year, it cements Dave as a home of adrenalin fuelled motorsports such as FMX and the World Rally Championships.”
Red Bull X-Fighters World Tour is a high-energy spectacle in which the world’s best Freestyle Motocross (FMX) riders combine power, skill, showmanship and bravery to perform jaw-dropping tricks, reaching heights of up to 40 feet.
In 2009, the Tour visits Mexico City (Mexico), Calgary (Canada), Fort Worth (Texas, USA) and Madrid (Spain) before concluding in London – the first time the competition has come to the UK in its eight year history. A crowd of 17,000 fans are expected to descend on Battersea Power Station, the breathtaking venue for the Grand Finale, to watch 12 of the world’s best riders perform gravity-defying tricks to battle it out for the world title.
Dave’s exclusive UK coverage of this exhilarating global competition will comprise of four weekly highlights shows from each of the overseas events, culminating in a live two hour finale from London’s Battersea Power Station. Featuring the world’s greatest FMX riders performing the most hair-raising stunts possible in just two minutes, all five shows will again be hosted by maverick sports presenter Ed Leigh (Ski Sunday, High Altitude) and retired professional mountain biker, Rob Warner, to create the perfect blend of humour, entertainment and expertise.
Red Bull X-Fighters 2008 was Dave’s first brand content series and performed strongly when it premiered on the channel last summer, particularly amongst Dave’s and Red Bull’s target audience of young men. In total, the 6 x 60’ series reached 2.8million viewers, indexing 132% with 16-34 year old men.
Notes to Editors
About Dave (www.joindave.co.uk)
Satirical and edgy, Dave is an irreverent channel that showcases the best in contemporary entertainment and is the home of witty banter. Beside the very best quizcoms and cult comedies – including the UK’s highest rating commission, Red Dwarf: Back to Earth (watched by 2.66m) - Dave also broadcasts UKTV's sports offerings with World Rally Championships and Red Bull X-Fighters. Dave is available on Freeview (channel 19), Sky (111) and Virgin (128).
About Red Bull X-Fighters World Tour
Tickets for the live final at Battersea Power Station will be on sale from 1st June and range between £20-45. For more information, visit www.redbullxfighters.com.
About UKTV (www.uktv.co.uk)
Following the re-launch of its entertainment and factual portfolios as Dave, GOLD, Alibi, Watch, Eden, Blighty and Yesterday, the final wave of UKTV’s ambitious rebrand to create a network of multiplatform brands has been completed with the re-launch of its lifestyle offerings as Home Really and Good Food. This rebrand activity has seen the broadcaster’s commercially attractive ABC1 profile increase to 47% across its portfolio of ten channels and UKTV also record the highest monthly reach in its 11 year history of 36.5million viewers (December 2008).
Formed in 1997, UKTV is an independent commercial joint venture, between BBC Worldwide, the commercial arm of the BBC, and Virgin Media. The network consists of ten distinctive TV channels offering a broad range of quality programming across entertainment, lifestyle and factual programming. UKTV currently operates 17 broadcast streams when multiplexes (+1s) and broadband are taken into account, and 11 highly successful websites.
Promising to creatively connect its audiences with great programming, UKTV’s successful programming strategy combines quality content from the BBC with high profile original commissions and key acquisitions. All UKTV channels are distributed on Sky and Virgin Media. Dave and Yesterday are also available on Freeview.
For more information on UKTV, please contact:-
Rebecca Edwards, Senior Corporate Communications Manager, UKTV
020 7299 6261 / 07974 985 453 / Rebecca.edwards@uktv.co.uk
UKTV’s Sally Quick, says, “We are delighted to be working with Red Bull for a second year on this fantastically entertaining series. They really understand what makes great content and share massive brand synergy with Dave, so it’s no surprise that so many 16-34 year old men tuned in to watch last year.”
Dave’s Steve North, comments, “This show has everything you could want from a primetime entertainment format: breathtaking stunts, high-pressure competition, glamorous locations, and above all, witty banter. By re-ordering this series for a second year, it cements Dave as a home of adrenalin fuelled motorsports such as FMX and the World Rally Championships.”
Red Bull X-Fighters World Tour is a high-energy spectacle in which the world’s best Freestyle Motocross (FMX) riders combine power, skill, showmanship and bravery to perform jaw-dropping tricks, reaching heights of up to 40 feet.
In 2009, the Tour visits Mexico City (Mexico), Calgary (Canada), Fort Worth (Texas, USA) and Madrid (Spain) before concluding in London – the first time the competition has come to the UK in its eight year history. A crowd of 17,000 fans are expected to descend on Battersea Power Station, the breathtaking venue for the Grand Finale, to watch 12 of the world’s best riders perform gravity-defying tricks to battle it out for the world title.
Dave’s exclusive UK coverage of this exhilarating global competition will comprise of four weekly highlights shows from each of the overseas events, culminating in a live two hour finale from London’s Battersea Power Station. Featuring the world’s greatest FMX riders performing the most hair-raising stunts possible in just two minutes, all five shows will again be hosted by maverick sports presenter Ed Leigh (Ski Sunday, High Altitude) and retired professional mountain biker, Rob Warner, to create the perfect blend of humour, entertainment and expertise.
Red Bull X-Fighters 2008 was Dave’s first brand content series and performed strongly when it premiered on the channel last summer, particularly amongst Dave’s and Red Bull’s target audience of young men. In total, the 6 x 60’ series reached 2.8million viewers, indexing 132% with 16-34 year old men.
Notes to Editors
About Dave (www.joindave.co.uk)
Satirical and edgy, Dave is an irreverent channel that showcases the best in contemporary entertainment and is the home of witty banter. Beside the very best quizcoms and cult comedies – including the UK’s highest rating commission, Red Dwarf: Back to Earth (watched by 2.66m) - Dave also broadcasts UKTV's sports offerings with World Rally Championships and Red Bull X-Fighters. Dave is available on Freeview (channel 19), Sky (111) and Virgin (128).
About Red Bull X-Fighters World Tour
Tickets for the live final at Battersea Power Station will be on sale from 1st June and range between £20-45. For more information, visit www.redbullxfighters.com.
About UKTV (www.uktv.co.uk)
Following the re-launch of its entertainment and factual portfolios as Dave, GOLD, Alibi, Watch, Eden, Blighty and Yesterday, the final wave of UKTV’s ambitious rebrand to create a network of multiplatform brands has been completed with the re-launch of its lifestyle offerings as Home Really and Good Food. This rebrand activity has seen the broadcaster’s commercially attractive ABC1 profile increase to 47% across its portfolio of ten channels and UKTV also record the highest monthly reach in its 11 year history of 36.5million viewers (December 2008).
Formed in 1997, UKTV is an independent commercial joint venture, between BBC Worldwide, the commercial arm of the BBC, and Virgin Media. The network consists of ten distinctive TV channels offering a broad range of quality programming across entertainment, lifestyle and factual programming. UKTV currently operates 17 broadcast streams when multiplexes (+1s) and broadband are taken into account, and 11 highly successful websites.
Promising to creatively connect its audiences with great programming, UKTV’s successful programming strategy combines quality content from the BBC with high profile original commissions and key acquisitions. All UKTV channels are distributed on Sky and Virgin Media. Dave and Yesterday are also available on Freeview.
For more information on UKTV, please contact:-
Rebecca Edwards, Senior Corporate Communications Manager, UKTV
020 7299 6261 / 07974 985 453 / Rebecca.edwards@uktv.co.uk
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