With 20 years experience in the commercial TV sector, Julia has worked for a number of high profile companies and has been instrumental in the commercial development of several major networks including Channel 4, NBC Europe and UKTV.

In her current role, Julia has overall responsibility for the management of the key functions that support UKTV’s business, including its relationship with ids for Advertising Sales, plus Research and Insight, Market Strategy, On-air Communications Planning, Broadcast Operations and IT.

Prior to working exclusively for UKTV, Julia served for 3 years as Executive Director, Business Strategy, Flextech and UKTV. In this role Julia was responsible for aligning commercial opportunities across both broadcasters, as well as managing the Research and Insight teams of UKTV, Flextech and ids.

Julia was Executive Director, Business Strategy at ids, where her responsibilities included the general management of ids, the Flextech (now Virgin Media TV) and UKTV advertising sales house. She managed the re-brand of ids from Flextech Sales and her proactive approach to acquiring third-party representation led to major account wins, including Extreme Sports and PTV Football League websites.