UKTV unveils its new lifestyle channels – Home and Really
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UKTV today reveals the penultimate stage of its ambitious network multi-platform rebrand with the announcement of the new lifestyle brands: Home (previously UKTV Style) and Really (previously UKTV Gardens). The channels will launch alongside complementary websites in Q2 this year.
First to launch is Home, a channel packed with inspirational home and gardens programming from DIY SOS, Escape to the Country, Groundforce and the phenomenally successful Extreme Makeover: Home Edition to home grown commissions including Love the Place You’re In and Fantasy Homes By the Sea. Targeting a core demographic of 35-54 years, Home promises a welcome refuge with energetic, stylish and motivating programming that shows viewers how to enjoy and maximise their space, both inside and out. The channel launches with the tag line Home – there’s no place like it and a dedicated website, www.lovehome.co.uk for home and gardens inspiration.
Really offers an honest insight into people’s lives. Targeting predominately women, aged 18-35, Really offers a point of difference with feisty, straight talking and good natured programming. Its compelling schedule stretches from Mary Queen of Shops and The Baby Borrowers to shock docs such as Extraordinary Breastfeeding to mesmerising personal stories in Spa of Embarrassing Illnesses and Farm of Fussy Eaters. The brand new channel launches with the tag line Really. You couldn’t make it up and its website www.isitreally.co.uk.
Matthew Littleford, UKTV Controller explains, “Despite the tumultuous TV market, UKTV’s continued success has ensured we are now in a position to embark on the final stage of our ambitious rebrand strategy with the launch of our new Lifestyle channels. It’s only 17 months since we launched Dave and, in that short period of time, we’ve created clearly defined, exciting and compelling channel brands that have re-invigorated the Entertainment and Factual sections of the EPG.” He continues, “I am confident that we have created two destination lifestyle brands in Pay TV that will be worthy homes to the blue chip programming we either acquire via third parties or BBC Worldwide and the stellar programmes we commission.”
Jane Mote, Director of Factual, Lifestyle and New Media, adds, “We’ve already got the leading Lifestyle channels in Pay TV but it was time for a makeover. Home gives viewers and web users a clear destination for all the best home content and
incorporates our gardens programming while Really allows us to showcase new content to new audiences in Lifestyle.
She continues: “The creative work around both brands is fresh, modern and energetic and will breathe new life into this part of the EPG.”
The new channel idents and positioning were developed by UKTV’s marketing team in conjunction with Red Bee Media.
-ends-
For further information please contact Tamsyn Zietsman, Head of Publicity, UKTV on 0207 299 6272/ tamsyn.zietsman@uktv.co.uk
First to launch is Home, a channel packed with inspirational home and gardens programming from DIY SOS, Escape to the Country, Groundforce and the phenomenally successful Extreme Makeover: Home Edition to home grown commissions including Love the Place You’re In and Fantasy Homes By the Sea. Targeting a core demographic of 35-54 years, Home promises a welcome refuge with energetic, stylish and motivating programming that shows viewers how to enjoy and maximise their space, both inside and out. The channel launches with the tag line Home – there’s no place like it and a dedicated website, www.lovehome.co.uk for home and gardens inspiration.
Really offers an honest insight into people’s lives. Targeting predominately women, aged 18-35, Really offers a point of difference with feisty, straight talking and good natured programming. Its compelling schedule stretches from Mary Queen of Shops and The Baby Borrowers to shock docs such as Extraordinary Breastfeeding to mesmerising personal stories in Spa of Embarrassing Illnesses and Farm of Fussy Eaters. The brand new channel launches with the tag line Really. You couldn’t make it up and its website www.isitreally.co.uk.
Matthew Littleford, UKTV Controller explains, “Despite the tumultuous TV market, UKTV’s continued success has ensured we are now in a position to embark on the final stage of our ambitious rebrand strategy with the launch of our new Lifestyle channels. It’s only 17 months since we launched Dave and, in that short period of time, we’ve created clearly defined, exciting and compelling channel brands that have re-invigorated the Entertainment and Factual sections of the EPG.” He continues, “I am confident that we have created two destination lifestyle brands in Pay TV that will be worthy homes to the blue chip programming we either acquire via third parties or BBC Worldwide and the stellar programmes we commission.”
Jane Mote, Director of Factual, Lifestyle and New Media, adds, “We’ve already got the leading Lifestyle channels in Pay TV but it was time for a makeover. Home gives viewers and web users a clear destination for all the best home content and
incorporates our gardens programming while Really allows us to showcase new content to new audiences in Lifestyle.
She continues: “The creative work around both brands is fresh, modern and energetic and will breathe new life into this part of the EPG.”
The new channel idents and positioning were developed by UKTV’s marketing team in conjunction with Red Bee Media.
-ends-
For further information please contact Tamsyn Zietsman, Head of Publicity, UKTV on 0207 299 6272/ tamsyn.zietsman@uktv.co.uk
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