Our Purpose:

We creatively connect audiences with great programmes.

Our Vision:

In a world of changing technologies and content choices, in which quality programmes get ever harder to find, we use our creative insights and skills to connect audiences with trusted entertainment, factual and lifestyle content.

As a result, we will continue to be the UK’s leading provider of trusted media brands, which satisfy and delight targeted audience needs.

So if it’s not quality, we don’t show it; if it adds no creative value, then we don’t do it; if it fails to serve a clear audience need, we pass on it.

Our Values:

We love quality television and we are perpetually fascinated by our audiences. Curiosity, creativity and connectedness (to each other) are the key values that underpin our ability to achieve our purpose. Whether we are researching audience behaviour, marketing a great show or developing a new business agreement, we will be aware of our values. Whether we are scheduling an existing quality show or developing an original one, we will be conscious of our vision. Whether we are managing our finances, or our channel environments, we will be mindful of our purpose. We will only recruit staff with an ability and commitment to our values and we will measure ourselves and each other according to this standard.