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WHY ARE TOP BRANDS SUDDENLY SO BLAND?

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FALCON CREST FAN

Posted 2.45PM
Sun 4 May 2008

I have admittedly had some problems with my taste buds this year, following a nasty virus that just hasn't somehow cleared through completely...but I don't feel that it can explain the utter 'blandness' and underlying mildly anti-septic taste that now seems to be changing the basic flavour of some mainstream, often top-branded foods in UK supermarkets.

Take, for example, breakfast cereals. I have, for years, positively adored the taste of a certain leading company's bran flakes cereal...lately, it has lost much of its 'natural' sweet and maltiness, becoming bitty and bland to the taste. I have a suspicion that our beloved Govt may have 'got to' some of these companies, in their 'nannying way', forcing them to alter the recipes to adhere to the 'food fascism' attitude that 'you must not have too much salt, sugar, etc...' and that maybe this is why I am seeing a change in the way many of my favourite foods taste.

It gets harder and harder to find something in the supermarket that you can truly enjoy, in the way that you used to do.


I would love to know if others have experienced any of this of late, within their shopping baskets? Smile

 
 
 

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WHY ARE TOP BRANDS SUDDENLY SO BLAND?

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