Intertia, -I use olive oil every day, most people I've met here in Italy use it daily for frying, but we also use it as a sauce, for example, on a steak after it's been cooked, or just to dip bread in to . I have to say that here in Italy there aren't any food fads or crazy diets, it's almost unheard of to buy diet food, if fact you get strange looks in the supermarket if you buy brown bread ( they think you've got some 'tummy' problems) Italians also love sugar, you can spot the English tourist straight away as the want sugar free drinks! I've lost 1 stone after living here for three years, I eat lots more oil, meat, pasta, & sugar than ever before but I feel great. I really believe that the Italian diet is good but really it's just healthy eating with a good balance of food. Maybe it's because they don't mix food ( as they say it ferments in the stomach) but you'll never see any self respecting Italian eating salad with their Lasagne, or having pasta as a main dish . Maybe it's te hvast amount of tomatoes that people eat which leads to a good long life. Shockingly, I've never seen so many smokers as in this country, it's still fashionable here, only yhis year laws have been introduced to reglate smoking, but I'm sure that's not a key to long life !