• jam
An ancient method of preserving fruit, jam is quite simply a mixture of fruit and sugar gently boiled together to combine into a semi-solid gel with the fruit retaining its form and texture. The better quality the fruit and sugar used, the better the jam. Also known as conserve, preserve or jelly, jam can be made from almost all fruits.
Today, jam is usually eaten as part of a meal such as breakfast, or as a snack, with bread or toast, and especially at tea time. In Britain jam sandwiches are often a treasured memory of childhood teas. In addition jam is an essential ingredient in many traditional dessert recipes and can also add a depth of sweet flavour to a number of savoury dishes. The UK's most popular jam variety is Strawberry closely followed by Raspberry and Apricot.