The self-elected minister for food has been on a one man crusade to educate the nation on the merits of heatlhy eating. His passion for food was embedded from an early age, in his father's kitchen.

Fascinated from an early age by the buzz of the kitchen at his father’s pub The Cricketers, he left school at 16 for Westminster Catering College. After a stint in France he became head pastry chef under Antonio Carluccio at The Neal Street Restaurant. He was talent-spotted while working at the River Café when a documentary was being filmed and before long The Naked Chef was born.

The cheeky cockney was a breath of fresh air, inspiring a generation of young male chefs. His popularity went through the roof and the rest, as they say, is history.

Books, restaurants, TV shows and the Jamie Oliver magazine are key components of the Oliver brand but it’s his high-profile crusades such as his school dinners campaign which have earned him the highest praise.

Jamie Oliver cookware

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Books:
Jamie’s Mimistry of Food: Anyone Can Learn To Cook In 24 Hours
Jamie’s Italy
Jamie At Home: Cook Your Way To The Good Life
Jamie’s Dinners