This much we know. The 2+2 comes with a hardtop that'll fold into the boot in 15 seconds. A new 4.3-litre V8 sits in front of the driver and makes 454bhp. Gear changes are "essentially undetectable" with the new seven-speed twin-clutch gearbox.

Press the 'launch' button and the California will power to 60mph in under four seconds. It also looks sensational (although, isn't that a bit too much classic Corvette at the rump end?)What we don't know: chiefly, how much it'll cost.

However, set aside £160,000 over the next few years and you might just get hold of one. The official unveiling is at the Paris motor show in October, but Ferrari build cars like they're releasing information about the California. Slowly and teasingly.

The California name you should know about. It adorned the classic V12 Ferrari 250 from the late Fifties, the same car that Chris Evans bought recently for £5.6 million, breaking all car-auction price records in the process. The bonnet scoop of the new car is supposed to hark back to those glory days.

So the 19 minutes is up. What fabulous secrets will they tell me about the California's equipment? Well, there's a 6.5in touch-screen sat nav, plus a Becker stereo with Bluetooth. You get headlights that see round corners, LED brake lights… okay, so finally Ferrari have caught up with the average top-end commuter car. Apparently, it'll also fit two snowboards into the boot. Snowboards? In a Ferrari? Boarders all drive Porsches, surely.

What to say about the Ferrari California: It looks okay, but isn't there just a bit too much imitation going on here? Folding roof from Mercedes, double-clutch gearbox from Porsche, launch control from BMW, adaptive headlights from, er, Citroen.