The world according to Dave
Daves fantasy Apprentice tasks

4: Start a crap cult

Each team must create a cult and use their marketing skills to recruit as many devotees as possible. The teams aren't allowed to attract punters by promising interesting things like mass suicide or inbreeding. Instead, they must devise a complex and suitably unappealing mythology for their cult. For example, that the Earth was sneezed out by a giant god-dolphin and that Alex Ferguson's right eyebrow is the messiah.
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