Two of these (Gold & Alibi) aren't "new channels", you're just shuffling round the same programmes and slapping a different name on them.

The names are awful: "Gold" on it's own makes me think it's a commercial channel for a South African Mining Company or a jewellery strand on QVC; "Watch" has connotations of door-stepping bible-bashers, and "Alibi" sounds like a prelude to an excuse for something you've done wrong.

They don't have the UKTV tag so I'll probably ignore them when flicking through the EPG, even though they will have all the former UKTV Drama & UKTV Gold programmes that I like.

What a shame you decided to pick up "daytime has-beens" Dick & Jude! Another reason not to "Watch" if you ask me!

Why can't you just leave your channel portfolio alone. People don't like change every five minutes. With hundreds of channels to choose from, it's necessary to create an image that people recognise and feel comfortable with. You may find new viewers, by accident, but you will loose alot of the old ones.