UKTV is considering a massive rebrand across its entire bouquet of channels following the success of UKTV G2's transformation into Dave.

According to Broadcast, the broadcaster - a joint venture between BBC Worldwide and Virgin Media's content division - is considering dropping UKTV from some channel names and giving others entirely new names.

The trade magazine cited a "well-placed source" as saying: "All viewers care about is the channel and the content, not the UKTV network name. If Gold keeps the same name, viewers will not know that there are new shows on it."

It is understood that the plans are on hold pending the arrival of UKTV's new director of marketing and communications, Tom Lucas, who has joined the broadcaster from ITV.

There you go then, no need to show classic gold shows now, just more tripe.

There you go then, no need to show classic gold shows now, just more tripe.