Message Boards

Thankyou Grastrosurf and Posset you have really helped. I know now what I need to consider when selecting my final meal and what I can do to help me. Thankyou

Thankyou Gastrosurf and posset you have really helped. I now know what I need to consider when selecting my final meal. And what I can do to help me find it. Ill keep you upto date with what I do over the next year. Thankyou

Hi Mollie

Your first consideration should be the "for one". Think of all the situations when a meal for one would be eaten - could be for a young child or even baby, single adults, students away from home for the first time,busy families with different meal times due to recreational activities in the evening,elderly people living alone for example, you can think of many more I'm sure. Next consider what types of meals they might like to eat. A toddler may not have the same tastes as an elderly person. There are food fashions and fads to consider. You could do a mini survey here, ask your friends and family.

Off to lots of supermarkets then and see what is available, look at costs carefully between brands, cost is definitely an issue.

To get your thoughts going: I have never seen a cooked breakfast available in chilled ready meals.Do you think some people might find that appealing, if so which groups? And so on and so forth....Brainstorm! The company will be interested in appealing to as many people as possible to increase their profits, find a gap in the market by research and design your new product around that.

Good luck

Fish sounds good, but there are a lot on the market already?

How will you make yours special?

The price of fish has risen a lot of late too, so if you have to work to a price, you may find it a squeeze.

You could aim for the kiddies market by designing the packaging like a fish (cartoon style), and marketing it as "healthy food for kids" - Omega 3, etc.

Or, fish and chips was a very popular choice for kids on Master Chef this week, so maybe an oven-ready pack aimed at kids would go well - fish with low fat chips, and maybe some mushy peas. Play up the nutritional value and low fat element. Batter will raise the fat and calorie levels a lot, so you might want to think about bread crumbs, but batter will get the kids asking for more!

I'm going to leave the rest to you - as it's your project.

No I havent yet done a tour of the supermarkets but its a good idea to. Thankyou. What do you think to a fish dish ?

No I havent done a tour yet but its a good idea to do one. What do you think about a fish dish or something?

Have you done a tour of the supermarkets to see where any gaps in the market are?

A vegetarian dish for one might be popular - most of the ready meals are meat orientated.