From today you may notice a double underlined green link on some of our recipe pages. This is because we’re trialling a new advertising technology, called IntelliTXT, which chooses one key word per page and links it to a related advertisement. We really like the way this works as the adverts are relevant and subtle – hover your cursor over the key word and a small advertising window will appear, move the cursor away and the advert disappears.

The UKTV Food website aims to provide free access to thousands of recipes, food features and video content, which we fund through advertising. We’re constantly searching for new mediums that are integrated and relevant – we feel this service offers both.

UKTV Food team

We read your messages Amanda. How come nobody from your team says anything about Jenni and Great Food Live, especially after all the comments on how upset we are to be losing her and Great Food Live?